Desperate marketing from the fossil fuel industry

The oil and gas industry has launched a marketing campaign in New Zealand to try and convince people how great its dirty fossil fuel products are. I’m not surprised. The fossil fuel industry is no stranger to desperate marketing attempts. They know their products are last century’s fuels and they’re struggling to hold on to […]

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Buses can be sexy

Leave it to the Danes to make the best public transport ad I have seen so far. [yframe url=’http://www.youtube.com/watch?v=75F3CSZcCFs&feature=player_embedded’]   The ad essentially uses the same techniques ubiquitously applied to sell cars, and applies them to the bus. Given that car ads seem to be about one out of every three or four shown on […]

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Manufacturing Bullshit

Every year in New Zealand the alcohol industry spends $73 million on alcohol advertising. That’s $73 million spent manufacturing an image. The facts presented in this video are startling. It’s time the Government regulated alcohol advertising and took New Zealand’s heavy drinking culture seriously. Have your say on regulating alcohol advertising on yourshout.org.nz by 18 […]

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Attack ads

The increasing emergence of US style attack campaigning in recent years (John and John, Taxathon etc) is disappointing. Mr Carson, who came up with Labour’s “Keep it Kiwi” and “This one’s about trust” campaigns, says the key to advertising a political party is to pit yourself against your opposition. In the commercial world, you want […]

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