branding Archive

  • frog

    DoC’s rebranding - by frog



    Nick Smith reckons the Department of Conservation (DoC) is about to spend $2.3 million re-branding [RNZ mp3 podcast] itself, just months after laying off 60 workers to save money.  DoC disputes that and says the figure is in the tens of thousands of dollars rather than millions.  But that doesn’t really change the underlying point.  [...] read more
    August 14, 2008 9:11 am - 11 Comments