frogblog » blue state digital http://blog.greens.org.nz hopping along the corridors of power Fri, 10 Feb 2012 03:50:50 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Local creativity http://blog.greens.org.nz/2008/10/07/local-creativity/ http://blog.greens.org.nz/2008/10/07/local-creativity/#comments Mon, 06 Oct 2008 23:34:15 +0000 frog http://frog.greens.org.nz/2008/10/07/local-creativity/ Just as proof that Buy Kiwi Made does work, this election’s campaigns have become a study in contrast.  It seems we have National’s dour ‘Things are bad, we promise not to make them worse’ campaign of blue planes leaving our shores, bought to you by Australian firm Crosby Textor.  Then there is Labour’s ‘Vote for Helen, because, well, you always have’ campaign of austere red ticks, bought to you by US firm Blue State Digital.

And there is the Greens’ future focused campaign to vote for something positive from little New Zealand company Special.

“Not hectoring or bombastic, just a simple reminder of what is at stake.”

mo nga uri

The Greens have also used a locally owned market research company and are using a locally owned media buyer, as well as swathes of local on-the-ground volunteers (and some overseas volunteers) to put together its election campaign.  Which all just shows promoting kiwi made does work.

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