advertising Archive

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  More favourite billboards

  
  
  
  Here’s a few more of my favourites from the voteforus.co.nz design your own billboard site.  First up, well why wouldn’t you vote for this: Several witty people kept submitting pictures of watermelons, but I like this one better: What’s going on in this one?  Are they looking in each other’s eyes or breaking up? I desperately want [...] read more
  November 3, 2008 3:48 pm - 7 Comments
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  Act’s advertising rip-off

  
  
  
  I haven’t yet seen the Act rip off of the Green Party Aila television ad but I reckon it’s a bit of a compliment from what I’ve heard.  Last election, devoid of ideas, Act just copied National’s much talked about iwi/kiwi billboard style. And it seems this election this time they are again happy to [...] read more
  November 2, 2008 7:50 am - 151 Comments
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  Attack ads

  
  
  
  The increasing emergence of US style attack campaigning in recent years (John and John, Taxathon etc) is disappointing. Mr Carson, who came up with Labour’s “Keep it Kiwi” and “This one’s about trust” campaigns, says the key to advertising a political party is to pit yourself against your opposition. In the commercial world, you want to [...] read more
  October 29, 2008 11:54 am - 4 Comments
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  100% there for the taking

  
  
  
  Maybe New Zealand’s clean green image is not such a good thing after all. Each week the ABC pits two of Australia’s advertising agencies against each other in a  challenge to sell the unsellable.  This week the brief was to build support for invading New Zealand.  Follow the link and check out the ad on the [...] read more
  July 10, 2008 9:14 am - 16 Comments
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  A sensible amendment to the Electoral Finance Act

  
  
  
  Another interesting question time today with Bill English asking the Minister of Justice about the authorisation requirements for election advertising and, in particular, giving the Green’s Proud to be Green billboards a bit of airtime on Parliamentary TV by waving round a photo of one of them. While I support the Electoral Finance Act as an [...] read more
  March 20, 2008 3:54 pm - 24 Comments
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  Advertising cola to children

  
  
  
  The Heart Foundation is urging the Government to take notice of survey results that show 82% of New Zealand parents and grandparents would like to ban television advertising of unhealthy food and drink products to children. Sue Kedgley has supported the call suggesting that there should be a restriction on advertising unhealthy food on television [...] read more
  February 19, 2008 4:19 pm - 52 Comments
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  The war on obesity

  
  
  
  Yesterday the government released its response to the Health Select Committee’s inquiry into obesity and type-2 diabetes.  It adopted most, but not all of the recommendations, which led Health Minister David Cunliffe to say: “This Government has made health promotion and disease prevention a priority.” But the somewhat unimpressed Obesity Action Coalition called on the government to [...] read more
  November 28, 2007 2:15 pm - 32 Comments