100% pure Archive

  • Catherine Delahunty

    Cleaning up our country – toxic sites - by Catherine Delahunty



    The “100% Pure New Zealand” myth has long been busted but work to clean up the country has lagged behind for many years. This is partly because it costs real money to tackle our worst problems such as the roughly 20,000 contaminated sites across the country. One of the reasons I stood for Parliament was [...] read more
    May 26, 2011 9:06 am - 5 Comments
  • David Clendon

    Tourism Industry joins the dots - by David Clendon



    Great to see the Tourism Industry Association contributing to the debate about some of the choices this government is making, and how it could affect this critical sector of our economy, which last financial year accounted for more than 16% of our foreign exchange earnings. In its submission to the question of mining on Schedule [...] read more
    May 24, 2010 9:05 am - 9 Comments
  • Kevin Hague

    100% Pure Irony - by Kevin Hague



    The Minister of Tourism, John Key, has just announced ”an additional $2.5 million immediately to boost tourism promotion in Australia.” It includes putting money into: “Extending the current 100% Pure New Zealand” campaign in Australia. Meanwhile, the Government continues to bullrush its way through many of the environmental initiatives and investment needed to at least hold onto [...] read more
    March 17, 2009 12:07 pm - 2 Comments
  • frog

    100% reliant on our natural environment - by frog



    Watch this ad from Tourism New Zealand for a moment: Pretty eh? So how is it that neither Labour nor National seems to be able to see the role that a clean environment plays to our tourism business. “When tourists see that our rivers are so polluted it’s dangerous to swim in them, they are [...] read more
    October 29, 2008 5:07 pm - 37 Comments
  • frog

    100% there for the taking - by frog



    Maybe New Zealand’s clean green image is not such a good thing after all. Each week the ABC pits two of Australia’s advertising agencies against each other in a  challenge to sell the unsellable.  This week the brief was to build support for invading New Zealand.  Follow the link and check out the ad on [...] read more
    July 10, 2008 9:14 am - 16 Comments