Ecocho – You Search. We Grow Trees.

by frog

Such is the new slogan of Ecocho, a New Zealand based ‘green’ search engine. It uses either the Yahoo or Google engine, (your choice), so odds are on that your search habits won’t alter much.

ecocho.co.nz is a revolutionary site that generates positive environmental gains by sponsoring the growth of up to two trees for every 1000 searches users make using the world’s leading search engines Yahoo and Google.

Founder of ecocho, Tim Macdonald said, “In New Zealand alone, web users conduct close to 120 million Internet searches each month, and if we could capture just one per cent of that traffic, we would make a significant contribution towards lowering the impact of harmful greenhouse gas emissions”.

“ecocho.co.nz is a free service that doesn’t alter or slow your search results, plus users can choose between technology they know and trust, Yahoo and Google,” Mr Macdonald said.

Ecocho will be launched globally today in 14 countries, providing easy access to a unique search engine that offsets emissions with no extra effort by users.

“ecocho.co.nz aims to reinvest 70 per cent of the site’s revenue in forestry schemes, and as the site progresses, we’ll begin to support similar carbon-offsetting schemes in other states and countries,” Mr Macdonald said.

It seems that you get the Yahoo engine by default, rather than the page remembering your previous selection, but otherwise you get the interface that you are used to once you hit ’search’. I’ve made it my homepage for now and we’ll see where it all goes. Best of luck guys, and keep on plantin’!

frog says

Published in Environment & Resource Management by frog on Tue, April 15th, 2008   

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