New Zealand King Salmon (NZKS) recently withdrew sponsorship support for the Tui Nature Reserve Wildlife Trust after the Trust opposed NZKS’ plans for new salmon farms in the Pelorus Sounds. This punishment contributes to doubt about the merits of NZKS’s recently gained Global Aquaculture Alliance certification.
NZ King Salmon’s withdrawal of support for the Tui Nature Reserve shows that NZKS cannot handle serious scrutiny of its environmental practices. Maintaining support following Tui’s participation in the EPA Board of Inquiry into NZKS’s recent applications for 9 new farms, would have shown an acceptance of a democratic and environmental process, as theoretically supported by the Global Aquaculture Alliance. However, NZKS’s cutting sponsorship funding to the Tui Nature Reserve, shows that NZKS’s support for environmental projects is a very shallow PR stunt.
Furthermore, the Global Aquaculture Alliance’s best aquaculture practices (BAP) certification doesn’t meet world class environmental standards that independent ecologists or communities expect, but audits to an aquaculture industry contrived standard, and the applicant’s own plan, giving unsustainable fish farming operations a green-wash tick.
It’s clear that NZKS’s PR spin is overstating the reality of its environmental practice.