Gareth Hughes

Say no to orange roughy

by Gareth Hughes

Orange Roughy must be one of my favourite fish, but now it’s not so popular for international retailers.

Roughy, lives deep down in the cold ocean depths where there is no sunlight and the pressure would crush a person. Orange Roughy is caught by destructive bottom trawling, which involves dragging large nets across the ocean floor and up and down sea mounts.

I sailed the Tasman Sea in 2004 on the Rainbow Warrior doing what Government’s wouldn’t do, that was stopping the bottom trawlers from wreaking their havoc on the ocean floor. One sight I’ll never forget is the Kiwi fisherman throwing overboard a man-sized, 500 year old piece of coral they’d ripped off. Pictured.

I believe there should be a moratorium on bottom trawling and now two more major international retailers have stopped selling the fish due to sustainability concerns.

Greenpeace in their press release writes:

Last week Trader Joes, a USA chain with over 300 supermarkets, confirmed it had discontinued sales of orange roughy “based on customer feedback and in support of work to source sustainable seafood.” Last month Canada’s largest retail chain, Loblaw, confirmed it had stopped stocking orange roughy and Patagonian toothfish for similar reasons. Since the start of 2009 four Canadian supermarket chains have stopped selling orange roughy and one has removed hoki from sale. Hoki is also caught by destructive bottom trawling. Last year Waitrose, the UK supermarket chain used by the royal family, announced it no longer stocked New Zealand caught hoki as it failed to meet the store’s sustainability policy prompting headlines reading “No hoki for Queen”.(3)

The NZ Ministry of Fisheries as a counterpoint to the retailer’s moves says our stocks are ‘well managed’ pointing to catch reductions they’ve made, fishery closures and our Quota Management System.

Our 100% Pure, clean and green brand is getting a real hammering at the moment: what with mining Schedule 4, our terrible climate change stance, motorway building madness. This fishery is contributing to this very fast brand erosion.

Why don’t you ask Kiwi supermarkets if they will follow the examples of these international retailers and refuse to stock Orange Roughy.

Published in Environment & Resource Management by Gareth Hughes on Wed, March 31st, 2010   

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