Fran O’Sullivan on Tolley and on push-polling

by frog

David Clendon was his usual diplomatic self in his blog last Friday on Steven Joyce replacing Anne Tolley as Tertiary Education Minister:

We heard earlier this week that Steven Joyce is to replace Anne Tolley as Tertiary Education Minister. Leaving any unkind comment on the reasons for Mrs Tolley’s replacement aside for now…

Fran O’Sullivan was far less tactful in the NZ Herald the next day though:

Tolley is clearly out of her depth…

Tolley is such a weak link that it would make sense to dump her from the front row.

Ouch!

There is another interesting aspect to O’Sullivan’s column.  She suggests David Farrar’s Curia Market Research polling on behalf of the National Party had some of the characteristics of  push-polling:

This week’s poll asked respondents to say which party they associated with particular attributes such as “better at ensuring jobs”, “strong on crime”, “does best for New Zealand in international forums” – and so forth.

What was notable about the highly selective list of attributes is that they appeared designed to push public opinion towards National – not elicit responses which would steer punters towards Labour.

For instance, there was no question seeking respondents to match a political party to the message as when Phil Goff this week set out to associate with Labour: “Looks after the interests of the many – not the few”.

O’Sullivan is in a much better position than me to evaluate the objective of the Curia poll, because she was polled herself so knows the precise questions asked. But she got no response when she asked Farrar about the objective of the poll:

Yesterday I invited David Farrar – who runs Curia – to comment on this week’s poll and what was behind the National motivations. Farrar declined.

Farrar, a prolific blogger on his own Kiwiblog, has been strangely silent on this issue there too, despite O’Sullivan’s challenge.

Push-polling, designed to manipulate public opinion under the guise of being opinion polling, has been condemned by the American Association of Political Consultants. The State of New Hampshire has even made it illegal.  Sometime National Party campaign advisor Mark Textor was caught doing it in a 1995 Canberra by-election campaign and successfully sued.

I really hope push-polling doesn’t become part of New Zealand’s political culture.

frog says

Published in THE GAME by frog on Tue, February 2nd, 2010   

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