Russel Norman

The brand vs battery cows

by Russel Norman

This is how we present our butter to the world: “Only our cows are free to roam all day long. Anchor – the free range butter company”.

And this is cubicle factory dairy production – the battery cow. Or this:

Cognitive dissonance anyone?

Published in Environment & Resource Management by Russel Norman on Wed, December 9th, 2009   

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