Sue Kedgley

TVNZ plan plainly all wrong

by Sue Kedgley

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Obscene is the only word that springs to mind when contemplating the $830,000 salary of the Chief Executive of TVNZ Rick Ellis.  

Perhaps it could be justified in some purely commercial enterprise.  But TVNZ is supposed to be a public service broadcaster, which puts the public interest ahead of commercial profiteering.

How can New Zealanders seriously believe TVNZ is financially struggling, and support TVNZ, when the Chief Executive is earning $830000?  That’s three times the salary of the Prime Minister! And how will the staff of TVNZ feel (those that haven’t been made redundant already) about their salary freeze, in the face of the Chief Executive’s absurd salary and bonus.

When appointed to TVNZ in 2006 – then broadcasting Minister Steve Maharey – said  Mr Ellis brought a “wealth of experience” to the job.  Now Mr Ellis is rich in more than just “experience”.

Whatever happened to the TVNZ Remuneration and HR Committee set up a few years ago to review the perks, bonus payments and obscene salaries being paid to some of TVNZ’s top earners? According to the TVNZ’s annual report it met once – presumably to have a cup of tea and rubber stamp the salaries of the 168 staff earning more than 100K at TVNZ.

Why should the Chief Executive of a public service broadcaster get hundred thousand dollar bonuses a year?  This committee needs  to front up and explain the logic behind their decisions and the public need more accountability around this issue than a paragraph or two in the back of TVNZ’s annual report.

No doubt the people responsible for devising the TVNZ7 ads featuring Bill English will be among the recipients of some of the higher salary bands at TVNZ.  

I am referring here to the ‘creatives’ who thought up the concept rather than the people who actually made the ads. 

The workers who made the ads will probably be just happy to have a job during the recession and will most certainly not be on any of the 100K+ salary scales of which 168 TVNZ staff qualify for.

The Bill English ads themselves have been hugely successful in that everyone is now talking about them. 

But the cost is the reputation of TVNZ’s news and current affairs.

When I saw the ads I immediately thought they were a party political broadcast.

To me the ad looks like propaganda, not an impartial advertisement for a current affairs series.

It obviously breaches the TVNZ Charter (which still governs TVNZ until such time as TVNZ’s legislation is amended) which requires TVNZ to maintain high standards of editorial integrity, and to ensure that current affairs is impartial, independent etc.

TVNZ also has an obligation under the Broadcasting Act to ensure its current affairs programmes are fair and impartial. Obviously this doesn’t extend to promos, but this promo – or rather propaganda – has certainly cast doubt on the impartiality of the current affairs series it is promoting.

It is simply wrong for a shareholding Minister of TVNZ to be fronting this add in the first place.  Allowing English’s office to consult with the broadcaster about the promo and the content of the promo raises further questions.

Perhaps TVNZ lost its objectivity and balance, in its desperation to secure funding from the Government in the next few years. TVNZ6 and 7’s funding is uncertain after the next couple of years.  When one has to go cap in hand to the shareholding Ministers asking for ones job, I guess it doesn’t hurt to have Bill English happy.

If National’s main blogging cheerleader considers the whole idea a little hard to stomach then one starts to wonder just how far TVNZ executives will go to fight for their salaries at the expense of the editorial integrity of New Zealand’s largest public broadcaster.

Published in Featured | Society & Culture | THE GAME by Sue Kedgley on Wed, October 28th, 2009   

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