The Karate Kid campaign

by frog

Audrey Young called the Greens’ election campaign ‘singularly boring‘ and John Armstrong ‘unspectacular‘.  And yet, as they note without scandal, threats or bluster the Greens are the success package on this year’s election trail.

Part of it , is as Wendyl Nissen notes, that our time has come:

The Green Party’s reason for being has subtly changed from someone you treat as a mad aunt on a break from the Rajasthan ashram, to someone you seek out for their knowledge and find that everything they say seems to make sense. They are the geek who you wrote off until your computer crashed or the karate kid you ignored until he saved you from the bullies.

But the other reason for success so far I reckon is that the Greens are campaigning hard, but not just through the lens of mainstream media.  Green Party members and supporters are out this election more proudly telling people they are Green and explaining why.  Old-fashioned campaigning where people talk to each other kanohi ki te kanohi and discuss politics together remains one of the hardest and least noticeable to the media forms of campaigning but also one of the most powerfully effective. And it is also one of the most democratic, because it allows two way communication rather than just one way slogans.

Much like the Karate Kid you don’t notice it happening until it has already hit you.

frog says

Published in Campaign | Justice & Democracy | Media by frog on Sun, October 26th, 2008   

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