Toyota’s RAV4 greenwash

by frog

The Green Party’s recently selected candidate for Botany, Peter Cooper, spotted this greenwash ad for a Toyota RAV4 (I’ve taken a screenshot below).  He rang up Toyota and complained but it seems they were not keen to hear:

toyota RAV 4 greenwash

I saw red, when I came across this greenwash ad, and was motivated to give them feedback as I was terribly disappointed to see a commercial enterprise attempt to line their pockets by jumping on the fast-growing green bandwagon. It’s time we stopped declaring war on the planet, and treat the only Mother Earth we have with respect, after all, we are caretakers for future generations on this planet. It’s a crime that people buying this vehicle may do so, believing they are helping the planet. The ad is much more that puffery.

Their response was nothing more than an attempt to neutralize my comments, no apology for offending the the planet and her inhabitance, and no offer to take the ad off.

RAV4s have alway seemed to me the most urban of SUVs.  Which I guess isn’t such a bad thing given one of the alternatives is SUVs driving over our rural environment just to prove they can. But their ubiquity does always make me wonder about Toyota’s Priuses.  It’s a bit like buying free range eggs from those companies that mostly sells caged hen eggs. Is their specialist minority product simply salve for a company struggling with corporate social responsibility, or is it a genuine small first step towards a change of ways?

frog says

Published in Environment & Resource Management by frog on Mon, July 28th, 2008   

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