Key keeps bad company

by frog

My grandmother, who, believe it or not, would be 108 this year, always said that you could judge the character of a person by the company (s)he keeps. She always made an exception for politicians, because they would inevitably end up associating with the odd scoundrel by dint of being in politics. But she did say that party affiliation was far less important than who the politician associated with. Hence, I always reserved judgement on John Key, despite his association with the worst of the National Party’s 1990′s throwbacks.

Today’s Sunday Star Times begins to reveal who Key really relies on for advice and support. It’s not pretty. Crosby/Textor has one of the slimier reputations among conservative campaign strategy companies. This is the same crowd that Brash used in the 10 month lead up to the 2005 election. Key called them in the week he was elected leader in 2006. Bad call John. Textor is a long time tobacco lobbyist and was forced to pay A$80,000 to an Australian Labour candidate for push-polling shenanigans that cost her the election.

The detail of Textor’s advice to Key remains secret, but Crosby/Textor will be using essentially the same methods as for their clients in other countries. Their recent work in Britain particularly rings bells about what we’ve seen from Key and National.

Their influence can be seen in much of what Key has said and done since December 2006 and also in the way his public blunders or perceived `slipperiness’ have usually been in unplanned situations when he was unprepared and unscripted. Meanwhile his party has no final policy on industrial relations, ACC, education, KiwiSaver, Working for Families, Maori issues and health, only debating the issues of its choosing.

The techniques dig out feelings of prejudice, fear, selfishness and hostility and spread these ideas throughout society. The idea is that both the positive image building and attack lines will be repeated and repeated until they’re echoed by talkback hosts and political columnists and start to sound like truth. The branding of Clark as “out of touch”, for example, has gone from “embryonic” to widely repeated today.

But the techniques work much better when the public is unaware that professional manipulators are at work. This helps explain why John Key has kept his Aussie minders secret.

While I have absolutely no problem with politicians getting serious advice on campaigning and image management, Key’s choice of advisors reveals a cynical and dark side of his character that convinces me that he doesn’t have the character required to lead this country. Grandma’s folksy wisdom saw her safely through two world wars, the great depression and even the dawn of Rogernomics. I have no reason to doubt her advice today.

frog says

Published in Campaign | Society & Culture by frog on Sun, June 29th, 2008   

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