It’s good to see the Commerce Commission taking a strong line against greenwash. Yesterday it repremanded Wellington’s biggest taxi firm, Wellington Combined, for making false claims about fuel efficiency and reduced carbon emissions:
Wellington Combined Taxis’ “going green” campaign aims to make it New Zealand’s first fully certified carbon-neutral taxi company. The website claimed its lpg fleet cut carbon pollution by up to 25 per cent.
“However, when asked to provide information to support that claim, they could only provide information suggesting a 20 per cent reduction, but even that figure is not reliable due to the variance in different tests,” Adrian Sparrow, the commission’s director of fair trading, said.
I’ve started to follow greenwash more closely here at Frogblog and have now set up a new Greenwash page to keep an eye on this growing trend. Greenwash by companies is something we can stop by alerting the Commerce Commission and the Advertising Standards Authority. Governmental greenwash might require a different solution though.