Advertising cola to children

by frog

The Heart Foundation is urging the Government to take notice of survey results that show 82% of New Zealand parents and grandparents would like to ban television advertising of unhealthy food and drink products to children. Sue Kedgley has supported the call suggesting that there should be a restriction on advertising unhealthy food on television before 8.30pm.

The logic for intervention is clear. Political parties that do not support restricting the marketing of unhealthy food to our children should just come out and admit that they have succumbed to pressure from the food industry. Where are their priorities? Do they really value commercial profits over the health of our kids?

I guess some people will be arguing that those 82% of parents and grandparents want to restrict freedom of speech. But, a bit like the Electoral Finance Act, this regulation on the fast food industry would be a restriction on advertising, not on freedom of speech. Ronald McDonald would still be able to approach as many children as he liked, on a one on one basis, to discuss the nutritional merits or otherwise of happy meals. He and his peers would just need to cut back a little on the US$10 billion he spends making sure his message gets more glamour and coverage than healthy food receives.

frog says

Published in Health & Wellbeing by frog on Tue, February 19th, 2008   

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