Farmers’ markets

by frog

Today and tomorrow many thousands of New Zealanders will be visiting their local farmers markets around the country, neatly skirting around New Zealand’s supermarket duopoly, and trading directly with the people who grow their food.

Radio New Zealand’s Country Life currently has an interesting podcast documentary on the Hamilton Farmers’ Market, which is giving small growers in the Waikato a unique opportunity to supply fresh healthy produce direct to locals.

A couple of years ago, farmers’ market and small business researcher Dr Alan Cameron defined a farmers’ market as:

‘One in which farmers, growers and producers from a local area are present in person to sell their own products directly to the public. All of the products sold should be grown, reared, caught, brewed, pickled, baked, smoked or processed by the stallholder. Less quantifiably, farmers’ markets place an emphasis on quality and freshness and provide a vibrant atmosphere to make shopping a more social experience…

The essence of a farmers’ market, he says, is “buy local, eat seasonal, enjoy high quality food”.

Bll McKibben, in his latest book, Deep Economy, notes that people who shop at local farmers’ markets have ten times more conversations while shopping than people who shop at supermarkets. Which, I guess undermines the theory about supermarkets being the place to go to score.

Cameron says farmers’ markets are giving people more control over the food they eat:

Supermarkets threaten to engulf other forms of retailing by combining the scale of the market with the convenience of the shop, but in recent years there has been a quiet counter-revolution. One of the driving forces is the increasing demand for better food and information about that food, by increasingly discerning consumers.

Sue Bradford recently announced that Buy Kiwi Made programme is helping to fund farmers’ markets to develop a major national initiative to promote New Zealand made and grown products through a system of authentication for the goods sold at markets, and the provision of better information for shoppers.

frog says

Published in Economy, Work, & Welfare | Society & Culture by frog on Sat, January 26th, 2008   

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