Cheat Neutral

by frog

This is not new, but is pretty clever. In the great tradition of the Yes Men, these guys perpetuated a fairly clever launch of their new business, Cheat Neutral. They, and the issues around carbon offsetting, got a huge amount of publicity. The vid has been viewed on YouTube around 16,000 times since July, and it got it’s creators on the BBC, earned them praise for the clever, low cost campaigning and a plethora of interviews on US talkshows with credulous shock jocks.

The chaps behind it work for The Centre for Alternative Technology in Britain.

There’s heaps of stuff out there sounding a note of caution, and as with every industry, scheme and human endeavour there will be cowboys, shysters and fraud. Not to mention the uncomfortable implication that one can continue to pollute willy-nilly, as long as one can pony up the cash to assuage any guilt.

Is it better than nothing, or a dangerous red herring?

frog says

Published in Environment & Resource Management | Society & Culture by frog on Thu, September 27th, 2007   

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