by frog
The NBR’s take on Sue Bradford’s appointment as the Green Agriculture Spokesperson is a classic example of their particular journalistic inclinations and how a headline can slant how an article is read.
Firstly, Federated Farmers put out a media release last night under the title Farmers Will Work With Bradford .
Then the NBR publishes online Farmers lukewarm on Bradford as Greens reshuffle.
You’ll notice that the latter is basically the Feds’ media release with an extra par and the portfolio list from our release tacked on the end.
But the interesting juxtaposition is between the headlines and the opening sentences.
The Feds’ original release has a moderately positive headline and opener.
Farmers Will Work With Bradford
Federated Farmers has cautiously welcomed the appointment of Sue Bradford as the Greens’ agriculture and rural affairs spokesperson.
The NBR then made the headline much more negative, but the opening line slightly more positive.
Farmers lukewarm on Bradford as Greens reshuffle
Federated Farmers reacted with cautious optimism today to the internal Green party appointment of Sue Bradford as the Greens’ agriculture and rural affairs spokesperson.
Go figure… 
Published in Media by frog on Thu, October 13th, 2005
Tags: environment
on the trolls and those who are unable to keep on topic
I am actually surprised that Pedersen has responded so positively to Sue, and wonder whethr Sue must be doing something wrong. This si the same person who denounced any change to current farming systems that will improve animal welfare, on the outdated behaviourist grounds that animals are quite happy in intensive farming systems. Pedersen is a member of NAWAC, the supposedly independent expert body (actually stacked with industry representatives who are not experts), who recommended that hens and pigs stay indefinately in cramped cages.
Like or Dislike:
0 
0 (0)
It’s not surprising, given that the NBR would much rather have the Federated Farmers react in an adverse manner.
It pains the NBR to give the Greens any credit/praise. It’s like drawing water from a rock.
Like or Dislike:
0 
0 (0)
lol
Like or Dislike:
0 
0 (0)
Its the NBR
Big. Fricken. Surprise.
Like or Dislike:
0 
0 (0)
Well, it’s actually called the [National] Business Review, rather than [NZ] Business Review, so at least that’s an honest indication of its editorial stance:)
It’s content no doubt appeals to the ‘Rob’s Mob’ readership equivalent of the Labour readers of Truth – and just replaces racing results with finance sector results.
Boringly, it never has a decent pin up on page 3.
Unlike Truth.
However, I have no problem with any media having a political agenda. It’s all part of a healthy democracy. It’s no more anti-Green than the DominionPost and is probably more transparently so.
Generally, I think the NBR has better quality political journalism than the DomPost anyday.
Like or Dislike:
0 
0 (0)