[...] You’ll have to get GreenSpin to see the TV ads, and Frog has the bNet ads. I particularly like the blah blah blah theme. Very clever! [...]

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Where are the Green ads for babyboomers?
An American consultant to National spoke on NatRad this morning, pointing out that some 30% of actual voters fall into the 35-50 age group, and are the group which were persuaded to vote Bush in the USA at the last moment.
They feel they ‘deserve’ something from politicians.
They deserve a good strong Green influence in the next coalition government.
So where are the Green ads on Coast for example. The Nats are flooding this network with music based ads. The new Coast station in Wellington has very few ads at all, so the Nats ones stand out like the proverbial.
Babyboomers go out to vote, students don’t always do so.
Come on Green, Babyboomers are the heart of support to achieve 10% on election day.
Forget student radio if you want votes. Babyboomers deserve to hear the Green message and will deliver Green votes.

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“Lots more roads” sounds a little bit lame – kinda like when someone is trying to relate to a young market, but just come across as dumbing it down, and being a little patronising. Apart form that, pretty good ads. Clear and to the point.

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Taking my partisan hat off for a second, I have to say they’re the best radio ads I’ve heard this campaign – simple, hit the key messages and didn’t try to be too clever. I don’t think National or Labour have really got their head around the challenges of radio as a medium – you can’t just lift the soundtrack from your TV ads.

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